Mark Frömberg

Project: Shequalin

Shequalin fills a gap among typefaces for all kinds of humorous applications. It is delicately designed to reflect an anything-but-serious tone without being daft or zany. Be it satirical or dadaistic poetry, fictive or just escapist novels, d’playful Shequalin suits perfectly the works by masters of the comical word like Mark Twain, Max Goldt, or Heinz Erhardt. In order to create a more severe contrast, the roman and italic were designed independently and merged later. Tension and blatancy are the key ingredients of Shequalin. Subtlety can go to sleep!


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